Hediye Yürüyen Kılıç profile image
Hediye Yürüyen Kılıç Res. Assist. GEBZE TECHNICAL UNIVERSITY
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3 Publication
0 Review
1 CrossRef Cited

Research Fields

Consumer Behaviour

Institution

GEBZE TECHNICAL UNIVERSITY

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HOW DOES CONSUMER-BASED BRAND EQUITY OCCUR IN ONLINE SHOPPING? A STUDY SPECIFIC TO COVID-19 PANDEMIC
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.824412
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