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Ebru Tümer Kabadayı Prof. Dr. GEBZE TEKNİK ÜNİVERSİTESİ
Publication 8 Review 5 CrossRef Cited 5
8 Publication
5 Review
5 CrossRef Cited

Research Fields

Marketing Product and Brand Management

Institution

GEBZE TEKNİK ÜNİVERSİTESİ

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HOW DOES CONSUMER-BASED BRAND EQUITY OCCUR IN ONLINE SHOPPING? A STUDY SPECIFIC TO COVID-19 PANDEMIC
Published: 2021 , Oneri
DOI: 10.14783/maruoneri.824412
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