Gökhan GENÇ completed his undergraduate education at Mustafa Kemal University, Tourism and Hotel Management program, and his master's degree at Sakarya University, Department of Tourism Management. He completed his PhD degree at Sakarya University of Applied Sciences, Department of Tourism Management and received the title of dr. in his field. Currently, he is working as an assistant professor at Gümüşhane University, Vocational School of Social Sciences, Department of Hotel, Restaurant and Catering Services. His research interests include tourism marketing, tourist behavior and sustainable tourism. The author has articles published in national and international journals and many papers presented at congresses and symposiums.