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Researchers
F. Müge Arslan
F. Müge Arslan
Prof. Dr.
MARMARA ÜNİVERSİTESİ
Publication
15
Review
5
CrossRef Cited
42
TR Dizin Cited
11
15
Publication
5
Review
42
CrossRef Cited
11
TR Dizin Cited
0000-0003-1665-348X
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Summary
Publications
Peer Review
Cited
Research Fields
Industrial Marketing
Marketing Research Methodology
Consumer Behaviour
Product and Brand Management
Institution
MARMARA ÜNİVERSİTESİ
Popular Publications
THE EFFECTS OF RETAIL SERVICESCAPE ON BRAND IMAGE AND PURCHASE INTENTION: P&B AND H&M EXAMPLE
Authors: Meltem Karakaşoğlu,
Fatma Arslan
Published: 2016 ,
Oneri
DOI: -
CITED
8
FAVORITE
1
TOTAL DOWNLOAD COUNT
3668
8
CITED
1
FAVORITE
3668
TOTAL DOWNLOAD COUNT
Analyzing Motivational Determinants of Shopping Addiction Tendency
Authors:
Özge Kirezli
,
Fatma Müge Arslan
Published: 2019 ,
Ege Academic Review
DOI: 10.21121/eab.2019148775
CITED
6
FAVORITE
1
TOTAL DOWNLOAD COUNT
3322
6
CITED
1
FAVORITE
3322
TOTAL DOWNLOAD COUNT
E-Atmosferin Plansız Satın Alma Davranışı Üzerindeki Etkisinde Alışveriş Keyfinin Aracılık Rolü: Tüketicilerin Atmosfer Duyarlılıklarına Göre Bir Karşılaştıma
Authors: Ece Bayramoğlu, Kübra Tuğçe Özata,
Oylum Korkut Altuna
,
F. Müge Arslan
Published: 2019 ,
Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.579157
CITED
5
FAVORITE
1
TOTAL DOWNLOAD COUNT
1823
5
CITED
1
FAVORITE
1823
TOTAL DOWNLOAD COUNT
THE IMPACT OF BRAND EXPERIENCE ON BRAND IMAGE AND BRAND LOYALTY: THE MEDIATION ROLE OF BRAND IMAGE
Authors:
Buket Sekmen
,
F. Müge Arslan
Published: 2021 ,
Oneri
DOI: 10.14783/maruoneri.732562
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
2691
2
CITED
1
FAVORITE
2691
TOTAL DOWNLOAD COUNT
Publications
THE ANTECEDENTS OF CUSTOMER EXPERIENCE IN MOBILE BANKING AND THEIR EFFECT ON CUSTOMER EXPERIENCE AND LOYALTY INTENTION
Authors:
Özge Subaşı
,
F. Müge Arslan
Published: 2023 ,
Journal of Research in Business
DOI: 10.54452/jrb.1201891
FAVORITE
0
TOTAL DOWNLOAD COUNT
514
0
FAVORITE
514
TOTAL DOWNLOAD COUNT
THE EFFECT OF FUTURE ANXIETY AND CONSCIOUSNESS FOR SUSTAINABLE CONSUMPTION ON BRAND ATTITUDE AND PURCHASE INTENTION: ARÇELİK EXAMPLE
Authors:
F. Müge Arslan
, Makbule Yılmaz
Published: 2021 ,
Journal of Research in Business
DOI: 10.54452/jrb.1010902
FAVORITE
0
TOTAL DOWNLOAD COUNT
1163
0
FAVORITE
1163
TOTAL DOWNLOAD COUNT
THE IMPACT OF BRAND EXPERIENCE ON BRAND IMAGE AND BRAND LOYALTY: THE MEDIATION ROLE OF BRAND IMAGE
Authors:
Buket Sekmen
,
F. Müge Arslan
Published: 2021 ,
Oneri
DOI: 10.14783/maruoneri.732562
FAVORITE
1
TOTAL DOWNLOAD COUNT
2691
1
FAVORITE
2691
TOTAL DOWNLOAD COUNT
Dynamics of Competition in the Marine Aquaculture Industry: A Research on Turkey
Authors:
Mustafa Selcuk Uzmanoğlu
,
Fatma Müge Arslan
Published: 2020 ,
Acta Aquatica Turcica
DOI: 10.22392/actaquatr.619093
FAVORITE
0
TOTAL DOWNLOAD COUNT
783
0
FAVORITE
783
TOTAL DOWNLOAD COUNT
E-Atmosferin Plansız Satın Alma Davranışı Üzerindeki Etkisinde Alışveriş Keyfinin Aracılık Rolü: Tüketicilerin Atmosfer Duyarlılıklarına Göre Bir Karşılaştıma
Authors: Ece Bayramoğlu, Kübra Tuğçe Özata,
Oylum Korkut Altuna
,
F. Müge Arslan
Published: 2019 ,
Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.579157
FAVORITE
1
TOTAL DOWNLOAD COUNT
1823
1
FAVORITE
1823
TOTAL DOWNLOAD COUNT
Analyzing Motivational Determinants of Shopping Addiction Tendency
Authors:
Özge Kirezli
,
Fatma Müge Arslan
Published: 2019 ,
Ege Academic Review
DOI: 10.21121/eab.2019148775
FAVORITE
1
TOTAL DOWNLOAD COUNT
3322
1
FAVORITE
3322
TOTAL DOWNLOAD COUNT
Perception of Competition in The Marine Fish Culture Industry: A Research on Turkey
Authors:
Mustafa Selçuk Uzmanoğlu
,
Müge Arslan
Published: 2017 ,
Aquaculture Studies
DOI: 10.17693/yunusae.vi.331055
FAVORITE
0
TOTAL DOWNLOAD COUNT
236
0
FAVORITE
236
TOTAL DOWNLOAD COUNT
Impact of the Number of Scale Points on Data Characteristics and Respondents’ Evaluations: An Experimental Design Approach Using 5-Point and 7-Point Likert-type Scales
Authors:
Oylum Korkut Altuna
,
F.müge Arslan
Published: 2016 ,
İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
DOI: 10.17124/iusiyasal.320009
FAVORITE
0
TOTAL DOWNLOAD COUNT
2647
0
FAVORITE
2647
TOTAL DOWNLOAD COUNT
THE EFFECTS OF RETAIL SERVICESCAPE ON BRAND IMAGE AND PURCHASE INTENTION: P&B AND H&M EXAMPLE
Authors: Meltem Karakaşoğlu,
Fatma Arslan
Published: 2016 ,
Oneri
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
3668
1
FAVORITE
3668
TOTAL DOWNLOAD COUNT
EXAMINING THE EFFECT OF BRAND EXPERIENCE ON CONSUMER SATISFACTION, BRAND TRUST AND BRAND LOYALTY
Authors: İ. Başer,
İ. Cintamür
,
F. Arslan
Published: 2016 ,
Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/iibd.51125
FAVORITE
0
TOTAL DOWNLOAD COUNT
5090
0
FAVORITE
5090
TOTAL DOWNLOAD COUNT
ÜNİVERSİTELERİN PAZARLANMASINDA TUTUNDURMA BOYUTU: KAVRAMSAL BİR İRDELEME
Authors:
Aslıhan Yavuzalp Marangoz
,
F. Müge Arslan
Published: 2015 ,
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
3685
0
FAVORITE
3685
TOTAL DOWNLOAD COUNT
POPÜLER TÜRK DİZİLERİNDEKİ BAŞROL ERKEK OYUNCULARIN MARKA DENKLİĞİ BOYUTLARININ KARŞILAŞTIRILMASI VE TÜKETİCİNİN SATIN ALMA NİYETİNE ETKİLERİ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors:
Oylum Korkut Altuna
,
F. Müge Arslan
Published: 2015 ,
Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1957
0
FAVORITE
1957
TOTAL DOWNLOAD COUNT
TÜKETİCİLERİN İLGİLENİM DÜZEYLERİNE GÖRE ALIŞVERİŞ MERKEZLERİNİ TERCİH ETME NEDENLERİ VE SADAKATE ETKİSİ
Authors:
F. Arslan
,
N. Bakır
Published: 2015 ,
Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
3432
0
FAVORITE
3432
TOTAL DOWNLOAD COUNT
EXPLORING ONLINE CONSUMER ETHICS: DO CONSUMER PERCEPTIONS OF E-ETHICS CHANGE ACCORDING TO CAD PERSONALITIES?
Authors:
Oylum Altuna
,
F. Müge Arslan
, Özge Sığırcı, A. Ercan Gegez
Published: 2014 ,
İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
0
0
FAVORITE
0
TOTAL DOWNLOAD COUNT
Spor Ayakkabısı Satınalma ve Kullanım Amaçlarına İlişkin Pazar Bölümlerinin Oluşturulması: Üniversite Öğrencileri Üzerine Bir Araştırma
Authors:
Müge Arslan
Published: 2014 ,
Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2529
0
FAVORITE
2529
TOTAL DOWNLOAD COUNT
Articles published in
Acta Aquatica Turcica
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Aquaculture Studies
Ege Academic Review
İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
Journal of Research in Business
Marmara University Journal of Economic and Administrative Sciences
Oneri
Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi
Reviews
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Research in Business
Turkish Review of Communication Studies
Publications
THE EFFECT OF FUTURE ANXIETY AND CONSCIOUSNESS FOR SUSTAINABLE CONSUMPTION ON BRAND ATTITUDE AND PURCHASE INTENTION: ARÇELİK EXAMPLE
Authors:
F. Müge Arslan
, Makbule Yılmaz
Published: 2021 ,
Journal of Research in Business
DOI: 10.54452/jrb.1010902
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
1163
1
CITED
0
FAVORITE
1163
TOTAL DOWNLOAD COUNT
THE IMPACT OF BRAND EXPERIENCE ON BRAND IMAGE AND BRAND LOYALTY: THE MEDIATION ROLE OF BRAND IMAGE
Authors:
Buket Sekmen
,
F. Müge Arslan
Published: 2021 ,
Oneri
DOI: 10.14783/maruoneri.732562
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
2691
2
CITED
1
FAVORITE
2691
TOTAL DOWNLOAD COUNT
E-Atmosferin Plansız Satın Alma Davranışı Üzerindeki Etkisinde Alışveriş Keyfinin Aracılık Rolü: Tüketicilerin Atmosfer Duyarlılıklarına Göre Bir Karşılaştıma
Authors: Ece Bayramoğlu, Kübra Tuğçe Özata,
Oylum Korkut Altuna
,
F. Müge Arslan
Published: 2019 ,
Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.579157
CITED
5
FAVORITE
1
TOTAL DOWNLOAD COUNT
1823
5
CITED
1
FAVORITE
1823
TOTAL DOWNLOAD COUNT
Analyzing Motivational Determinants of Shopping Addiction Tendency
Authors:
Özge Kirezli
,
Fatma Müge Arslan
Published: 2019 ,
Ege Academic Review
DOI: 10.21121/eab.2019148775
CITED
6
FAVORITE
1
TOTAL DOWNLOAD COUNT
3322
6
CITED
1
FAVORITE
3322
TOTAL DOWNLOAD COUNT
Impact of the Number of Scale Points on Data Characteristics and Respondents’ Evaluations: An Experimental Design Approach Using 5-Point and 7-Point Likert-type Scales
Authors:
Oylum Korkut Altuna
,
F.müge Arslan
Published: 2016 ,
İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
DOI: 10.17124/iusiyasal.320009
CITED
8
FAVORITE
0
TOTAL DOWNLOAD COUNT
2647
8
CITED
0
FAVORITE
2647
TOTAL DOWNLOAD COUNT
THE EFFECTS OF RETAIL SERVICESCAPE ON BRAND IMAGE AND PURCHASE INTENTION: P&B AND H&M EXAMPLE
Authors: Meltem Karakaşoğlu,
Fatma Arslan
Published: 2016 ,
Oneri
DOI: -
CITED
8
FAVORITE
1
TOTAL DOWNLOAD COUNT
3668
8
CITED
1
FAVORITE
3668
TOTAL DOWNLOAD COUNT
EXAMINING THE EFFECT OF BRAND EXPERIENCE ON CONSUMER SATISFACTION, BRAND TRUST AND BRAND LOYALTY
Authors: İ. Başer,
İ. Cintamür
,
F. Arslan
Published: 2016 ,
Marmara University Journal of Economic and Administrative Sciences
DOI: 10.14780/iibd.51125
CITED
12
FAVORITE
0
TOTAL DOWNLOAD COUNT
5090
12
CITED
0
FAVORITE
5090
TOTAL DOWNLOAD COUNT
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