Araştırma Makalesi
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Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma

Yıl 2020, Cilt: 15 Sayı: 59, 461 - 479, 31.07.2020
https://doi.org/10.19168/jyasar.665465

Öz

Turistler tatil için gittikleri bölgelerde yerel yiyecek tüketmeyi tercih etmektedir. Bu nedenle turistlerin bölge ile ilgili hatırlarında olumlu/olumsuz bir imajın oluşumunda yerel yiyecekler oldukça önemlidir. Bu çalışmanın amacı, Türkiye'yi ziyaret eden yabancı turistlerin yerel yiyecekleri tüketme niyetlerinin tespit edilmesidir. Bu amaç doğrultusunda, turistlerin yerel yiyecekleri tüketme niyetleri belirlenirken, aynı zamanda yiyecek tüketimi ile ilgili kişilik özelliklerinin (gıda korkusu) ve ait oldukları kültürlerin yiyecek tüketme niyetini ne yönde etkilediği belirlenmeye çalışılmıştır. Araştırmanın verileri Türkiye’nin üç farklı destinasyonunu ziyaret eden ve yerel yiyecekleri deneyimleyen yabancı turistlerden toplanmıştır. Bulgular incelendiğinde, teori kapsamında turistlerin tutum, öznel norm ve algılanan davranışsal kontrollerinin davranışsal niyetlerini etkilediği belirlenmiştir. Çalışmada moderatör değişken olarak belirlenen, gıda korkusu düzeyinin ve kültürün turistlerin davranışsal niyetleri üzerinde kısmen etkili olduğu belirlenmiştir. Bununla birlikte farklı kültürel özelliklerinde yiyecek tüketimine yönelik davranışsal niyetler üzerinde kısmen etkili olduğu tespit edilmiştir.

Kaynakça

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Toplam 108 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Alper Işın 0000-0003-2232-0606

Kurban Ünlüönen 0000-0002-4191-9019

Yayımlanma Tarihi 31 Temmuz 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 15 Sayı: 59

Kaynak Göster

APA Işın, A., & Ünlüönen, K. (2020). Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma. Yaşar Üniversitesi E-Dergisi, 15(59), 461-479. https://doi.org/10.19168/jyasar.665465
AMA Işın A, Ünlüönen K. Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma. Yaşar Üniversitesi E-Dergisi. Temmuz 2020;15(59):461-479. doi:10.19168/jyasar.665465
Chicago Işın, Alper, ve Kurban Ünlüönen. “Yerel Yiyecek Tüketiminde Gıda Korkusu Ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma”. Yaşar Üniversitesi E-Dergisi 15, sy. 59 (Temmuz 2020): 461-79. https://doi.org/10.19168/jyasar.665465.
EndNote Işın A, Ünlüönen K (01 Temmuz 2020) Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma. Yaşar Üniversitesi E-Dergisi 15 59 461–479.
IEEE A. Işın ve K. Ünlüönen, “Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma”, Yaşar Üniversitesi E-Dergisi, c. 15, sy. 59, ss. 461–479, 2020, doi: 10.19168/jyasar.665465.
ISNAD Işın, Alper - Ünlüönen, Kurban. “Yerel Yiyecek Tüketiminde Gıda Korkusu Ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma”. Yaşar Üniversitesi E-Dergisi 15/59 (Temmuz 2020), 461-479. https://doi.org/10.19168/jyasar.665465.
JAMA Işın A, Ünlüönen K. Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma. Yaşar Üniversitesi E-Dergisi. 2020;15:461–479.
MLA Işın, Alper ve Kurban Ünlüönen. “Yerel Yiyecek Tüketiminde Gıda Korkusu Ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma”. Yaşar Üniversitesi E-Dergisi, c. 15, sy. 59, 2020, ss. 461-79, doi:10.19168/jyasar.665465.
Vancouver Işın A, Ünlüönen K. Yerel Yiyecek Tüketiminde Gıda Korkusu ve Kültürün Moderatör Etkisi: Yabancı Turistler Üzerine Bir Araştırma. Yaşar Üniversitesi E-Dergisi. 2020;15(59):461-79.