BibTex RIS Kaynak Göster

SPORTS AS A 'GREEN PRODUCT' IN DESTINATION MARKETING: CASE OF WINDSURFINGIN CESME, TURKEY

Yıl 2015, Cilt: 10 Sayı: 39, 6596 - 6606, 30.07.2015

Öz

Within a wide array of academic and practical studies existing in the literature on sustainable tourism development, there is still a need for further research assessing the sustainability of different tourism forms and their components. It is the argument of this research that, in the fiercely competitive tourism sector, the implementation and management of sustainable tourism development plans would offer potential benefits to sports tourism destinations alongside a ‘greener’ competitive advantage in marketing spheres. In this context, this research attempts to answer: whether marketing sports attractions in destinations would help stakeholders recognize the need for sustainable tourism development, and; whether sustainable sports tourism development could become a catalyst in promoting sustainable development of destinations. The specific attention is paid into tourism’s impacts on natural environment, on which the sports type selected for investigation – i.e. windsurfing – highly depends for its existence. Since the analysis of a green product within a destination milieu requires thorough understanding of all stakeholders’ roles within a tourism network, interviewing sector stakeholders was selected as the main research methodology for primary data collection in addition to literature review on the topics of sustainable tourism development and green marketing.

 

Kaynakça

  • Bates, M.P. and Phillip, P.S. (1998). Waste Minimization in the Food and Drink Industry. Nutrition and Food Science, Vol.6, pp.330-334.
  • Bramwell, B., Henry, I., Jackson, G. and Van Der Straaten, J. (1998). A Framework for Understanding Sustainable Tourism Management, In “Sustainable Tourism Management: Principles and Practice”, ed. by B. Bramwell, I. Henry, G. Jackson, A.G. Prat, G. Richards and J. Van Der Straaten, Tilburg: ATLAS and Tilburg University Press, pp.23-71.
  • Buckley, R. (2002). Surf Tourism and Sustainable Development in Indo-Pacific Islands; I. The Industry and the Islands, Journal of Sustainable Tourism, Vol.10(5), pp.405-424.
  • Burak, S., Dogan, E. and Gazioglu, C. (2004). Impact of Urbanization and Tourism on Coastal Environment, Ocean and Coastal Management, Vol.47, pp.515-527.
  • Byrd, E.T. (2007). Stakeholders in Sustainable Tourism Development and Their Roles: Applying Stakeholder Theory to Sustainable Tourism Development, Tourism Review, Vol.62(2), pp.6-13.
  • CTD (Tourism Directorate of Cesme). (2008). Tourism Statistics of Cesme, Unpublished Official Report, Cesme, Izmir.
  • Dolnicar, S. and Fluker, M. (2003a). Behavioral Market Segments Among Surf Tourists: Investigating Past Destination Choice, Journal of Sport Tourism, Vol.8(3), pp.186-196.
  • Dolnicar, S. and Fluker, M. (2003b). Who’s Riding the Wave? An Investigation Into Demographic and Psychographic Characteristics of Surf Tourists, CD Proceedings of the 13th International Conference for the Council of Australian University Tourism and Hospitality Education, Coffs Harbour, 5-8 February 2003.
  • Environmental Assessment Report. (1998). Southwest Coast Environmental Project Feasibility Study for Cesme-Alacati and Surrounding Area, www-wds.worldbank.org, accessed on 28.09.2008.
  • Flagestad, A. and Hope, C.A. (2001). Strategic Success in Winter Sports Destinations: A Sustainable Value Creation Perspective, Tourism Management, Vol.22, pp.445-461.
  • Glyptis, S.A. (1991). Sport and Tourism, Progress in Tourism, Recreation and Hospitality Management, Vol.3, pp.165-183.
  • IZKA (Izmir Development Agency). (2013). 2014-2023 Izmir Bolge Planı: Cesme Ilce Plani, Izmir: IZKA Publication.
  • Jamrozy, U. (2007). Marketing of Tourism: A Paradigm Shift Toward Sustainability, International Journal of Culture, Tourism and Hospitality Research, Vol.1(2), pp.117-130.
  • Laroche, M., Bergeron, J. and Barbaro-Forleo, G. (2001), Targeting Consumers Who Are Willing to Pay More For Environmentally Friendly Products, Journal of Consumer Marketing, Vol.18(6), pp.503-520.
  • Liu, Z. (2003). Sustainable Tourism Development, Journal of Sustainable Tourism, Vol.11(6), 459-474.
  • Mycoo, M. (2006). Sustainable Tourism Using Regulations, Market Mechanisms and Green Certification: A Case Study of Barbados, Journal of Sustainable Tourism, Vol.14(5), pp.439-511.
  • Peattie, K. (1995). Environmental Marketing Management. Pitman: London.
  • Peattie, K. (2001). Towards Sustainability: The Third Age of Green Marketing. The Marketing Review, Vol.2, pp.129-146.
  • Pforr, C. (2001). Concepts of Sustainable Development, Sustainable Tourism and Ecotourism: Definitions, Principles and Linkages, Scandinavian Journal of Hospitality and Tourism, Vol.1(1), pp.68-71.
  • Prakash, A. (2002). Green Marketing, Public Policy and Managerial Strategies, Business Strategy and The Environment, Vol.11, pp.285-297.
  • Shaw, G. and Coles, T. (2007). The Resort Economy: Changing Structures and Management Issues in British Resorts, In “Managing Coastal Tourism Resorts: A Global Perspective”, ed. by S. Agarwal and G. Shaw, Clevedon: Channel View Publications, pp.40-55.
  • Videira, N., Correia, A., Alves, I., Ramires, C., Subtil, R. and Martins, V. (2006). Environmental and Economic Tools to Support Sustainable Golf Tourism: The Algarve Experience, Portugal, Tourism and Hospitality Research, Vol.6(3), pp.204-217.
  • Weaver, D. (2006). Sustainable Tourism: Theory and Practice, Oxford: Elsevier Butterworth-Heinemann.
  • Welford, R. and Ytterhus, B. (1998). Conditions for the Transformation of Eco-tourism into Sustainable Tourism, European Environment, Vol.8, pp.193-201.
  • Wong, V., Turmer, W. and Stoneman, P. (1996). Marketing Strategies and Market Prospects For Environmentally-Friendly Consumer Products, British Journal of Management, Vol.7, pp.263-281.

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Yıl 2015, Cilt: 10 Sayı: 39, 6596 - 6606, 30.07.2015

Öz

Sürdürülebilir turizm gelişimi hakkında akademik ve uygulamaya yönelik yazında yer alan çok sayıdaki çalışma, farklı turizm türleri ve ürünlerinin sürdürülebilirliğinin değerlendirilebilmesi için daha fazla sayıda çalışma yapılması gerektiğini göstermektedir. Turizm sektöründeki yoğun rekabet göz önüne alındığında, bu çalışma, sürdürülebilir turizm gelişimi planlarının uygulanmasının ve yönetiminin, pazarlama alanında spor turizmi destinasyonlarına, ‘daha yeşil’ olmanın getirdiği rekabet avantajının yanısıra farklı potansiyel faydalar da sağlayacağını savunmaktadır. Bu kapsamda, bu çalışma: destinasyonlarda spor aktivitelerinin pazarlanması, paydaşların, sürdürülebilir turizmin gelişimine olan ihtiyacı farketmelerine yardımcı olur mu, ve; sürdürülebilir spor turizminin gelişmesi, destinasyonların sürdürülebilir gelişiminde bir katalizör olabilir mi sorularına cevap aramayı amaçlamaktadır. Turizmin varlığı ve geleceği, büyük oranda doğal çevreye bağlı olduğundan, turizmin doğa üzerindeki etkileri ve özellikle araştırma kapsamında incelenen ve doğa sporu ürünü olan rüzgar sörfünün doğal çevre üzerindeki etkisi üzerinde önemle durulmaktadır. Destinasyon çevresinde yer alan yeşil ürünlerin incelenmesi, turizm iletişim ağı içerisinde yer alan tüm paydaş rollerinin kapsamlı bir şekilde anlaşılması ile mümkün olabileceğinden, bu çalışmada sektör paydaşları ile yapılan mülakatlar, birincil veri toplama yöntemi olarak belirlenmiştir

Kaynakça

  • Bates, M.P. and Phillip, P.S. (1998). Waste Minimization in the Food and Drink Industry. Nutrition and Food Science, Vol.6, pp.330-334.
  • Bramwell, B., Henry, I., Jackson, G. and Van Der Straaten, J. (1998). A Framework for Understanding Sustainable Tourism Management, In “Sustainable Tourism Management: Principles and Practice”, ed. by B. Bramwell, I. Henry, G. Jackson, A.G. Prat, G. Richards and J. Van Der Straaten, Tilburg: ATLAS and Tilburg University Press, pp.23-71.
  • Buckley, R. (2002). Surf Tourism and Sustainable Development in Indo-Pacific Islands; I. The Industry and the Islands, Journal of Sustainable Tourism, Vol.10(5), pp.405-424.
  • Burak, S., Dogan, E. and Gazioglu, C. (2004). Impact of Urbanization and Tourism on Coastal Environment, Ocean and Coastal Management, Vol.47, pp.515-527.
  • Byrd, E.T. (2007). Stakeholders in Sustainable Tourism Development and Their Roles: Applying Stakeholder Theory to Sustainable Tourism Development, Tourism Review, Vol.62(2), pp.6-13.
  • CTD (Tourism Directorate of Cesme). (2008). Tourism Statistics of Cesme, Unpublished Official Report, Cesme, Izmir.
  • Dolnicar, S. and Fluker, M. (2003a). Behavioral Market Segments Among Surf Tourists: Investigating Past Destination Choice, Journal of Sport Tourism, Vol.8(3), pp.186-196.
  • Dolnicar, S. and Fluker, M. (2003b). Who’s Riding the Wave? An Investigation Into Demographic and Psychographic Characteristics of Surf Tourists, CD Proceedings of the 13th International Conference for the Council of Australian University Tourism and Hospitality Education, Coffs Harbour, 5-8 February 2003.
  • Environmental Assessment Report. (1998). Southwest Coast Environmental Project Feasibility Study for Cesme-Alacati and Surrounding Area, www-wds.worldbank.org, accessed on 28.09.2008.
  • Flagestad, A. and Hope, C.A. (2001). Strategic Success in Winter Sports Destinations: A Sustainable Value Creation Perspective, Tourism Management, Vol.22, pp.445-461.
  • Glyptis, S.A. (1991). Sport and Tourism, Progress in Tourism, Recreation and Hospitality Management, Vol.3, pp.165-183.
  • IZKA (Izmir Development Agency). (2013). 2014-2023 Izmir Bolge Planı: Cesme Ilce Plani, Izmir: IZKA Publication.
  • Jamrozy, U. (2007). Marketing of Tourism: A Paradigm Shift Toward Sustainability, International Journal of Culture, Tourism and Hospitality Research, Vol.1(2), pp.117-130.
  • Laroche, M., Bergeron, J. and Barbaro-Forleo, G. (2001), Targeting Consumers Who Are Willing to Pay More For Environmentally Friendly Products, Journal of Consumer Marketing, Vol.18(6), pp.503-520.
  • Liu, Z. (2003). Sustainable Tourism Development, Journal of Sustainable Tourism, Vol.11(6), 459-474.
  • Mycoo, M. (2006). Sustainable Tourism Using Regulations, Market Mechanisms and Green Certification: A Case Study of Barbados, Journal of Sustainable Tourism, Vol.14(5), pp.439-511.
  • Peattie, K. (1995). Environmental Marketing Management. Pitman: London.
  • Peattie, K. (2001). Towards Sustainability: The Third Age of Green Marketing. The Marketing Review, Vol.2, pp.129-146.
  • Pforr, C. (2001). Concepts of Sustainable Development, Sustainable Tourism and Ecotourism: Definitions, Principles and Linkages, Scandinavian Journal of Hospitality and Tourism, Vol.1(1), pp.68-71.
  • Prakash, A. (2002). Green Marketing, Public Policy and Managerial Strategies, Business Strategy and The Environment, Vol.11, pp.285-297.
  • Shaw, G. and Coles, T. (2007). The Resort Economy: Changing Structures and Management Issues in British Resorts, In “Managing Coastal Tourism Resorts: A Global Perspective”, ed. by S. Agarwal and G. Shaw, Clevedon: Channel View Publications, pp.40-55.
  • Videira, N., Correia, A., Alves, I., Ramires, C., Subtil, R. and Martins, V. (2006). Environmental and Economic Tools to Support Sustainable Golf Tourism: The Algarve Experience, Portugal, Tourism and Hospitality Research, Vol.6(3), pp.204-217.
  • Weaver, D. (2006). Sustainable Tourism: Theory and Practice, Oxford: Elsevier Butterworth-Heinemann.
  • Welford, R. and Ytterhus, B. (1998). Conditions for the Transformation of Eco-tourism into Sustainable Tourism, European Environment, Vol.8, pp.193-201.
  • Wong, V., Turmer, W. and Stoneman, P. (1996). Marketing Strategies and Market Prospects For Environmentally-Friendly Consumer Products, British Journal of Management, Vol.7, pp.263-281.
Toplam 25 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Gurhan Aktas

Banu Atrek Bu kişi benim

Sumeyra Kurt Bu kişi benim

Yayımlanma Tarihi 30 Temmuz 2015
Yayımlandığı Sayı Yıl 2015 Cilt: 10 Sayı: 39

Kaynak Göster

APA Aktas, G., Atrek, B., & Kurt, S. (2015). SPORTS AS A ’GREEN PRODUCT’ IN DESTINATION MARKETING: CASE OF WINDSURFINGIN CESME, TURKEY. Yaşar Üniversitesi E-Dergisi, 10(39), 6596-6606. https://doi.org/10.19168/jyu.13051
AMA Aktas G, Atrek B, Kurt S. SPORTS AS A ’GREEN PRODUCT’ IN DESTINATION MARKETING: CASE OF WINDSURFINGIN CESME, TURKEY. Yaşar Üniversitesi E-Dergisi. Temmuz 2015;10(39):6596-6606. doi:10.19168/jyu.13051
Chicago Aktas, Gurhan, Banu Atrek, ve Sumeyra Kurt. “SPORTS AS A ’GREEN PRODUCT’ IN DESTINATION MARKETING: CASE OF WINDSURFINGIN CESME, TURKEY”. Yaşar Üniversitesi E-Dergisi 10, sy. 39 (Temmuz 2015): 6596-6606. https://doi.org/10.19168/jyu.13051.
EndNote Aktas G, Atrek B, Kurt S (01 Temmuz 2015) SPORTS AS A ’GREEN PRODUCT’ IN DESTINATION MARKETING: CASE OF WINDSURFINGIN CESME, TURKEY. Yaşar Üniversitesi E-Dergisi 10 39 6596–6606.
IEEE G. Aktas, B. Atrek, ve S. Kurt, “SPORTS AS A ’GREEN PRODUCT’ IN DESTINATION MARKETING: CASE OF WINDSURFINGIN CESME, TURKEY”, Yaşar Üniversitesi E-Dergisi, c. 10, sy. 39, ss. 6596–6606, 2015, doi: 10.19168/jyu.13051.
ISNAD Aktas, Gurhan vd. “SPORTS AS A ’GREEN PRODUCT’ IN DESTINATION MARKETING: CASE OF WINDSURFINGIN CESME, TURKEY”. Yaşar Üniversitesi E-Dergisi 10/39 (Temmuz 2015), 6596-6606. https://doi.org/10.19168/jyu.13051.
JAMA Aktas G, Atrek B, Kurt S. SPORTS AS A ’GREEN PRODUCT’ IN DESTINATION MARKETING: CASE OF WINDSURFINGIN CESME, TURKEY. Yaşar Üniversitesi E-Dergisi. 2015;10:6596–6606.
MLA Aktas, Gurhan vd. “SPORTS AS A ’GREEN PRODUCT’ IN DESTINATION MARKETING: CASE OF WINDSURFINGIN CESME, TURKEY”. Yaşar Üniversitesi E-Dergisi, c. 10, sy. 39, 2015, ss. 6596-0, doi:10.19168/jyu.13051.
Vancouver Aktas G, Atrek B, Kurt S. SPORTS AS A ’GREEN PRODUCT’ IN DESTINATION MARKETING: CASE OF WINDSURFINGIN CESME, TURKEY. Yaşar Üniversitesi E-Dergisi. 2015;10(39):6596-60.