Araştırma Makalesi
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DETERMINING THE QUALITY AND VALUE PERCEPTIONS OF THE PARTICIPANTS OF KAPIKAYA FESTIVAL

Yıl 2020, Cilt: 1 Sayı: 2, 227 - 240, 30.12.2020

Öz

The purpose of this research is to determine the quality and value perceptions of the participants of Kapıkaya Nature Sports Festival held for the third time in Bafra. In this context, a questionnaire was applied to 84 visitors attending in Kapıkaya Fest. The obtained data were described with percentage, frequency, arithmetic mean and standard deviation values, and independent t test was used for groups containing two variables, and one-way analysis of variance for groups with more than two variables. As a result of the analysis, it was found that the average size of souvenirs, meals, festival program and festival value was lower than others. When the differences of the opinions of the participants regarding the expressions in the festival quality and value questionnaire according to demographic characteristics were examined, it was concluded that those who attended the festival from outside the province had negative views about festival satisfaction and festival loyalty.

Kaynakça

  • ATAK, Onur, Türk Turizminin Tanıtımında Festivallerin Yeri ve Önemi: Antalya Örneği. Yüksek Lisans Tezi, İstanbul Üniversitesi, İstanbul 2009.
  • ATAK, Onur – TATAR, Selma – TUNASELİ, Arda, “Kültürel Miras Oluşumunda Festivallerin Yeri ve Önemi: Fethiye Müzik Köyü Üzerine Bir Değerlendirme”, Journal of International Social Research, 10/52, 2017, ss. 1396-1409.
  • BAKER, Dwayne A. – CROMPTON, John L., “Quality, Satisfaction and Behavioral Intentions.” Annals of Tourism Research, 27/3, 2000, ss. 785-804.
  • BİLGİLİ, Bilsen – YAĞMUR, Önder – YAZARKAN, Hakan, “Turistik Ürün Olarak Festivallerin Etkinlik ve Verimliliği Üzerine Bir Araştırma: Erzurum-Oltu Kırdağ Festivali örneği”, International Journal of Social and Economic Sciences (IJSES), 2/2, 2012, ss. 117-124.
  • BRAMWELL, Bill – LANE, Bernard, “Interpretation and sustainable tourism – The potential and the pitfalls” Journal of Sustainable Tourism, 1/2, 1993.
  • BUZCU, Zafer – OĞUZ, Sibel, “Festival ziyaretçilerinin algıladıkları değer, memnuniyet ve sadakatin festival kalitesi ile olan ilişkisi: Adana kebap-şalgam festivali örneği”, Journal of Tourism and Gastronomy Studies, 7/4, 2019, ss. 3140-3155.
  • CHANG, Janet, “Segmenting Tourists to Aboriginal Cultural Festivals: An Example in the Rukai Tribal Area, Taiwan”, Tourism Management, 27/6, 2006, ss. 1224-1234.
  • CUDNY, Waldemar – KOREC, Pavol – ROUBA, Rafal, “Resident’s perception of festivals – the case study of Łódź”. Slovak Sociological Review, 44, 2012, ss. 704-728.
  • CUDNY, Waldemar, “Festival tourism–the concept, key functions and dysfunctions in the context of tourism geography studies”, Geographical Journal, 65/2, 2013, ss. 105-118.
  • DIANNE, O’Sullivan – MARION, Jackson. J., “Festival Tourism: A Contributor to Sustainable Local Economic Development?”, Journal of Sustainable Tourism, 10/4, 2002, ss. 325-342.
  • DOĞRUL, Ümit – ATÇEKEN, Kandemir – ŞAHİN, Ayşe, “Festival kalitesinin ziyaretçilerin algıladıkları değer, tatmin ve sadakat üzerine etkisi: Mersin uluslararası narenciye festivali üzerine bir uygulama”, Çağ Üniversitesi Sosyal Bilimler Dergisi, 12/1, 2015, ss. 72-84.
  • FALASSI, Alessandro, Time Out of Time: Essay on the Festival, University of New Mexico Press, Albuquerque 1987.
  • GETZ, Donald, Event Management & Event Tourism, Cognizant Communication Corporation, New York 1997.
  • GETZ, Donald, “Geographic perspectives on event tourism”, A companion to tourism, 2004, ss. 410-422.
  • GETZ, Donald, “Event tourism: definition, evolution and research”, Tourism Management, 29/3, 2008, ss. 403-428.
  • JANNISKEE, Robert L., “Historic houses and special events”, Annals of Tourism Research 23/2, 1996, ss. 398–414.
  • KITTERLIN, Miranda – YOO, Michelle, “Festival motivation and loyalty factors”, Encontros Científicos-Tourism & Management Studies, 10/1, 2014, ss. 119-126.
  • KLADOU, Stella, Kültür Festivalleri: Genel Bir Bakış (Ed. Serhan Ada), İstanbul’un Festivalleri, İstanbul Bilgi Üniversitesi Yayınları, İstanbul 2011.
  • KOWALCZYK, Andrzej, Geografia turyzmu. Wydawn. Nauk. PWN 2000.
  • LEE, Jin-Soo – LEE, Choong-Ki – YOON, Yooshik, “Investigating Differences in Antecedents to Value between First-Time and Repeat FestivalGoers”, Journal of Travel & Tourism, 26/7, 2009, ss. 688-702.
  • LEE, Jin-Soo – LEE, Choong-Ki – CHOI, Youngjoon, “Examining the role of emotional and functional values in festival evaluation”, Journal of Travel Research, 50/6, 2011, ss. 685-696.
  • MATHIESON, Alister – WALL, Geoffrey, Tourism: Economic, Physical and Social Impacts, London 1982: Longman.
  • MCKERCHER, Bob – MEI, Wan Sze, TSE, Tony, “Are short duration cultural festivals tourist attractions?”, Journal of Sustainable Tourism, 14/1, 2006, ss. 55-66.
  • MITCHELL, Charles – WALL, Geoffrey, “Impacts of cultural festivals on Ontario communities”, Recreation Research Review 13/1, 1986, ss. 28–37.
  • MORAIS, Duarte B. – LIN, Chung-Hsien, “Why Do First Time and Repeat Visitors Patronize a Destination?”, Journal of Travel and Tourism Marketing, 27/2, 2010, ss. 193-210.
  • OPPERMANN, Martin, “Where psychology and geography interface in tourism research and theory”, Consumer Psychology of Tourism, Hospitality and Leisure, 1999, ss. 19-37.
  • O’SULLIVAN, Diane – JACKSON, Marion J., “Festival tourism: A contributor to sustainable local economic development” Journal of Sustainable Tourism, 10/4, 2002, ss. 325 –342.
  • POLAT, Eray – DİKEN, Büşra – KILIÇ, Sultan N., “Festival kalitesi, algılanan değer, festival tatmini ve festival sadakati arasındaki ilişkilerin tespiti üzerine bir araştırma: Uluslararası Manisa mesir macunu festivali örneği”, Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 16/4, 2018, ss. 23-44.
  • PRENTICE, Richard – ANDERSEN, Vivien, “Festival as creative destination”, Annals of Tourism Research, 30/1, 2003, ss. 7-30.
  • QUINN, Bernadette, “Arts festivals, urban tourism and cultural policy”, Journal of Policy Research in Tourism, Leisure & Events, 2, 2010, ss. 264-279.
  • RITCHIE, JR Brent – BELIVEAU, Donald, “Hallmark events: An evaluation of a strategic response to seasonality in the travel market”, Journal of Travel Research, 13/2, 1974, ss. 14–20.
  • RITCHIE, JR Brent, “Assessing the impact of hallmark events: conceptual and research issues”, Journal of Travel Research, 23/1, 1984, ss. 2-11.
  • SAMSUN İL KÜLTÜR VE TURİZM MÜDÜRLÜĞÜ. “Kapıkaya Doğa Sporları Festivali”, https://samsun.ktb.gov.tr/TR-217347/kapikaya-doga-sporlari-festivali.html (23.09.2020)
  • SCHÖLLMAN, Andrea – PERKINS, Harvey C., MOORE, Kevin, “Rhetoric, claims making and conflict in touristic place promotion: The case of central Christchurch, New Zealand”, Tourism Geographies, 3/3, 2001, ss. 300– 325.
  • STEWART, Emma J., “The place of interpretation”, Tourism Management 6/1, 1998, ss. 44–52.
  • TANFORD, Sarah – JUNG, Shinyong, “Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty”, Tourism Management, 61, 2017, ss. 209-220.
  • UYSAL, Muzaffer – GITELSON, Richard, “Assessment of economic impacts: Festivals and special events”, Festival Management & Event Tourism, 2, 1994, ss. 3–9.
  • YOON, Yoo-Shik – LEE, Jin-Soo. – LEE, Choong-Ki, “Measuring Festival Quality and Value Affecting Visitors’ Satisfaction and Loyalty Using a Structural Approach”, International Journal of Hospitality Management, 29, 2010, ss. 335–342.
  • YU, Yingmiao – TURCO, Douglas Michele, “Issues in tourism event economic impact studies: The case of the Albuquerque International Balloon Fiesta”, Current Issues in Tourism 3/2, 2000, ss. 138.

KAPIKAYA FEST’E KATILANLARIN FESTİVALE İLİŞKİN KALİTE VE DEĞER ALGILARININ BELİRLENMESİ

Yıl 2020, Cilt: 1 Sayı: 2, 227 - 240, 30.12.2020

Öz

Bu araştırmanın amacı, Bafra’da üçüncüsü düzenlenen Kapıkaya Doğa Sporları Festivali’ne katılanların, festivale ilişkin kalite ve değer algılarını belirleyebilmektir. Bu kapsamda, Kapıkaya Fest’e katılan ve çadırda konaklayan 84 ziyaretçiye anket uygulanmıştır. Elde edilen veriler yüzde, frekans, aritmetik ortalama ve standart sapma değerleri ile betimlenmiş, boyutlara göre farklılıklarının analizinde iki değişken içeren gruplar için bağımsız t testi, ikiden fazla değişken içeren gruplar için ise tek yönlü varyans analizinden yararlanılmıştır. Analiz sonucunda özellikle hatıra eşyalar, yemekler, festival programı ve festival değeri boyut ortalamalarının diğerlerine göre düşük olduğu tespit edilmiştir. Katılımcıların festival kalite ve değer soru formundaki ifadelere ilişkin görüşlerinin demografik özelliklere göre farklılıkları incelendiğinde, il dışından festivale katılanların, festival memnuniyeti ve festival sadakati konusunda diğerlerine göre olumsuz görüşlere sahip olduğu sonuçlarına ulaşılmıştır.

Kaynakça

  • ATAK, Onur, Türk Turizminin Tanıtımında Festivallerin Yeri ve Önemi: Antalya Örneği. Yüksek Lisans Tezi, İstanbul Üniversitesi, İstanbul 2009.
  • ATAK, Onur – TATAR, Selma – TUNASELİ, Arda, “Kültürel Miras Oluşumunda Festivallerin Yeri ve Önemi: Fethiye Müzik Köyü Üzerine Bir Değerlendirme”, Journal of International Social Research, 10/52, 2017, ss. 1396-1409.
  • BAKER, Dwayne A. – CROMPTON, John L., “Quality, Satisfaction and Behavioral Intentions.” Annals of Tourism Research, 27/3, 2000, ss. 785-804.
  • BİLGİLİ, Bilsen – YAĞMUR, Önder – YAZARKAN, Hakan, “Turistik Ürün Olarak Festivallerin Etkinlik ve Verimliliği Üzerine Bir Araştırma: Erzurum-Oltu Kırdağ Festivali örneği”, International Journal of Social and Economic Sciences (IJSES), 2/2, 2012, ss. 117-124.
  • BRAMWELL, Bill – LANE, Bernard, “Interpretation and sustainable tourism – The potential and the pitfalls” Journal of Sustainable Tourism, 1/2, 1993.
  • BUZCU, Zafer – OĞUZ, Sibel, “Festival ziyaretçilerinin algıladıkları değer, memnuniyet ve sadakatin festival kalitesi ile olan ilişkisi: Adana kebap-şalgam festivali örneği”, Journal of Tourism and Gastronomy Studies, 7/4, 2019, ss. 3140-3155.
  • CHANG, Janet, “Segmenting Tourists to Aboriginal Cultural Festivals: An Example in the Rukai Tribal Area, Taiwan”, Tourism Management, 27/6, 2006, ss. 1224-1234.
  • CUDNY, Waldemar – KOREC, Pavol – ROUBA, Rafal, “Resident’s perception of festivals – the case study of Łódź”. Slovak Sociological Review, 44, 2012, ss. 704-728.
  • CUDNY, Waldemar, “Festival tourism–the concept, key functions and dysfunctions in the context of tourism geography studies”, Geographical Journal, 65/2, 2013, ss. 105-118.
  • DIANNE, O’Sullivan – MARION, Jackson. J., “Festival Tourism: A Contributor to Sustainable Local Economic Development?”, Journal of Sustainable Tourism, 10/4, 2002, ss. 325-342.
  • DOĞRUL, Ümit – ATÇEKEN, Kandemir – ŞAHİN, Ayşe, “Festival kalitesinin ziyaretçilerin algıladıkları değer, tatmin ve sadakat üzerine etkisi: Mersin uluslararası narenciye festivali üzerine bir uygulama”, Çağ Üniversitesi Sosyal Bilimler Dergisi, 12/1, 2015, ss. 72-84.
  • FALASSI, Alessandro, Time Out of Time: Essay on the Festival, University of New Mexico Press, Albuquerque 1987.
  • GETZ, Donald, Event Management & Event Tourism, Cognizant Communication Corporation, New York 1997.
  • GETZ, Donald, “Geographic perspectives on event tourism”, A companion to tourism, 2004, ss. 410-422.
  • GETZ, Donald, “Event tourism: definition, evolution and research”, Tourism Management, 29/3, 2008, ss. 403-428.
  • JANNISKEE, Robert L., “Historic houses and special events”, Annals of Tourism Research 23/2, 1996, ss. 398–414.
  • KITTERLIN, Miranda – YOO, Michelle, “Festival motivation and loyalty factors”, Encontros Científicos-Tourism & Management Studies, 10/1, 2014, ss. 119-126.
  • KLADOU, Stella, Kültür Festivalleri: Genel Bir Bakış (Ed. Serhan Ada), İstanbul’un Festivalleri, İstanbul Bilgi Üniversitesi Yayınları, İstanbul 2011.
  • KOWALCZYK, Andrzej, Geografia turyzmu. Wydawn. Nauk. PWN 2000.
  • LEE, Jin-Soo – LEE, Choong-Ki – YOON, Yooshik, “Investigating Differences in Antecedents to Value between First-Time and Repeat FestivalGoers”, Journal of Travel & Tourism, 26/7, 2009, ss. 688-702.
  • LEE, Jin-Soo – LEE, Choong-Ki – CHOI, Youngjoon, “Examining the role of emotional and functional values in festival evaluation”, Journal of Travel Research, 50/6, 2011, ss. 685-696.
  • MATHIESON, Alister – WALL, Geoffrey, Tourism: Economic, Physical and Social Impacts, London 1982: Longman.
  • MCKERCHER, Bob – MEI, Wan Sze, TSE, Tony, “Are short duration cultural festivals tourist attractions?”, Journal of Sustainable Tourism, 14/1, 2006, ss. 55-66.
  • MITCHELL, Charles – WALL, Geoffrey, “Impacts of cultural festivals on Ontario communities”, Recreation Research Review 13/1, 1986, ss. 28–37.
  • MORAIS, Duarte B. – LIN, Chung-Hsien, “Why Do First Time and Repeat Visitors Patronize a Destination?”, Journal of Travel and Tourism Marketing, 27/2, 2010, ss. 193-210.
  • OPPERMANN, Martin, “Where psychology and geography interface in tourism research and theory”, Consumer Psychology of Tourism, Hospitality and Leisure, 1999, ss. 19-37.
  • O’SULLIVAN, Diane – JACKSON, Marion J., “Festival tourism: A contributor to sustainable local economic development” Journal of Sustainable Tourism, 10/4, 2002, ss. 325 –342.
  • POLAT, Eray – DİKEN, Büşra – KILIÇ, Sultan N., “Festival kalitesi, algılanan değer, festival tatmini ve festival sadakati arasındaki ilişkilerin tespiti üzerine bir araştırma: Uluslararası Manisa mesir macunu festivali örneği”, Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 16/4, 2018, ss. 23-44.
  • PRENTICE, Richard – ANDERSEN, Vivien, “Festival as creative destination”, Annals of Tourism Research, 30/1, 2003, ss. 7-30.
  • QUINN, Bernadette, “Arts festivals, urban tourism and cultural policy”, Journal of Policy Research in Tourism, Leisure & Events, 2, 2010, ss. 264-279.
  • RITCHIE, JR Brent – BELIVEAU, Donald, “Hallmark events: An evaluation of a strategic response to seasonality in the travel market”, Journal of Travel Research, 13/2, 1974, ss. 14–20.
  • RITCHIE, JR Brent, “Assessing the impact of hallmark events: conceptual and research issues”, Journal of Travel Research, 23/1, 1984, ss. 2-11.
  • SAMSUN İL KÜLTÜR VE TURİZM MÜDÜRLÜĞÜ. “Kapıkaya Doğa Sporları Festivali”, https://samsun.ktb.gov.tr/TR-217347/kapikaya-doga-sporlari-festivali.html (23.09.2020)
  • SCHÖLLMAN, Andrea – PERKINS, Harvey C., MOORE, Kevin, “Rhetoric, claims making and conflict in touristic place promotion: The case of central Christchurch, New Zealand”, Tourism Geographies, 3/3, 2001, ss. 300– 325.
  • STEWART, Emma J., “The place of interpretation”, Tourism Management 6/1, 1998, ss. 44–52.
  • TANFORD, Sarah – JUNG, Shinyong, “Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty”, Tourism Management, 61, 2017, ss. 209-220.
  • UYSAL, Muzaffer – GITELSON, Richard, “Assessment of economic impacts: Festivals and special events”, Festival Management & Event Tourism, 2, 1994, ss. 3–9.
  • YOON, Yoo-Shik – LEE, Jin-Soo. – LEE, Choong-Ki, “Measuring Festival Quality and Value Affecting Visitors’ Satisfaction and Loyalty Using a Structural Approach”, International Journal of Hospitality Management, 29, 2010, ss. 335–342.
  • YU, Yingmiao – TURCO, Douglas Michele, “Issues in tourism event economic impact studies: The case of the Albuquerque International Balloon Fiesta”, Current Issues in Tourism 3/2, 2000, ss. 138.
Toplam 39 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makaleleri
Yazarlar

Yasin Keleş 0000-0002-6879-448X

Mutlu Kaya 0000-0001-9165-0110

Asena Kurt 0000-0002-8337-6155

Burak Arslan 0000-0003-1303-6961

Yayımlanma Tarihi 30 Aralık 2020
Gönderilme Tarihi 12 Aralık 2020
Kabul Tarihi 24 Aralık 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 1 Sayı: 2

Kaynak Göster

Chicago Keleş, Yasin, Mutlu Kaya, Asena Kurt, ve Burak Arslan. “KAPIKAYA FEST’E KATILANLARIN FESTİVALE İLİŞKİN KALİTE VE DEĞER ALGILARININ BELİRLENMESİ”. Ondokuz Mayıs Üniversitesi İnsan Bilimleri Dergisi 1, sy. 2 (Aralık 2020): 227-40.