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RELIABILITY AND VALIDITY STUDY OF FAN ENGAGEMENT THROUGH SOCIAL NETWORKING SITES SCALE

Year 2023, Volume: 21 Issue: 2, 32 - 47, 30.06.2023
https://doi.org/10.33689/spormetre.1196042

Abstract

The purpose of this study was to test the validity and reliability of “Fan Engagement Through Social Networking Sites Scale” during the adaption process into Turkish language and culture and to investigate the relationship between the fanship level and fan loyalty demonstrated through social network sites. The sample of the study was composed of 166 university students (49 female; 117 male). The Turkish version of “Fan Engagement Through Social Networking Sites Scale and a demographic information section surveying the participants’ favourite team, gender and fanship level composed the data collection instrument of the study. Confirmatory factor analysis and correlation test were conducted on the data. Results revealed that “Fan Loyalty Though Social Networking Sites Scale” preserved its psychometric properties and ensured the reliability and validity criterion. Additionally, correlation analysis results pointed significant relationship between participants’ fanship level and loyalty presented in social network sites. Finally, it can be concluded that “Fan Engagement Through Social Networking Sites Scale is a valid and reliable scale which could be used in researches on Turkish fan population, and Turkish fans’ loyalty presented through their sports team’s official social network sites (Twitter, Instagram, Facebook) is significantly related with their fanship level.

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SOSYAL AĞ SİTELERİNDE SERGİLENEN TARAFTAR BAĞLILIĞI ÖLÇEĞİNİN GEÇERLİK GÜVENİRLİK ÇALIŞMASI

Year 2023, Volume: 21 Issue: 2, 32 - 47, 30.06.2023
https://doi.org/10.33689/spormetre.1196042

Abstract

Bu çalışmanın amacı “Sosyal Ağ Siteleri Yoluyla Sergilenen Taraftar Bağlılığı” ölçeğinin Türkçeye, Türk kültürüne uyarlama sürecinde geçerlik, güvenirliğini test etmek ve Sosyal Ağ Siteleri Yoluyla Sergilenen Taraftar Bağlılığı ile taraftarlık seviyesi arasındaki ilişkiyi incelemektir. Çalışmanın örneklemi, 166 (49 kadın, 117 erkek) üniversite öğrencisi katılımcıdan oluşmuştur. Çalışmada veri toplama aracını; “Fan Engagement Through Social Networking Sites” ölçeğinin Türkçe formu ve araştırmacılar tarafından oluşturulan katılımcıların taraftarı olduğu takımı, cinsiyetini ve taraftarlık seviyesini sorgulayan demografik bilgiler bölümü oluşturmuştur. Elde edilen veriler üzerinde doğrulayıcı faktör analizi ile korelasyon analizi uygulanmıştır. Bulgular Sosyal Ağ Siteleri Yoluyla Sergilenen Taraftar Bağlılığı Ölçeği’ nin psikometrik özelliklerini koruduğunu ve geçerlik ve güvenirlik ölçütlerini sağladığını ortaya koymuştur. Ayrıca yapılan korelasyon analizi de taraftarın sosyal ağ siteleri yoluyla sergilediği bağlılık ile taraftarlık seviyesi arasında istatistiksel olarak anlamlı ilişki tespit edilmiştir. Sonuç olarak, Sosyal Ağ Siteleri Yoluyla Sergilenen Taraftar Bağlılığı Ölçeğinin Türk popülasyonu üzerinde uygulanacak çalışmalarda kullanılabilecek geçerli ve güvenilir bir ölçek olduğu ayrıca taraftarların, kulüplerinin resmi sosyal ağ siteleri (Twitter, Instagram ve Facebook) aracılığıyla sergiledikleri bağlılıkları ile taraftarlık seviyelerinin ilişkili olduğu söylenebilir.

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There are 74 citations in total.

Details

Primary Language Turkish
Subjects Sports Medicine, Sports Activity Management
Journal Section Research Article
Authors

Ahmet Özsoy 0000-0002-5429-4732

Ünal Karlı 0000-0002-4497-4443

Early Pub Date June 23, 2023
Publication Date June 30, 2023
Published in Issue Year 2023 Volume: 21 Issue: 2

Cite

APA Özsoy, A., & Karlı, Ü. (2023). SOSYAL AĞ SİTELERİNDE SERGİLENEN TARAFTAR BAĞLILIĞI ÖLÇEĞİNİN GEÇERLİK GÜVENİRLİK ÇALIŞMASI. SPORMETRE Beden Eğitimi Ve Spor Bilimleri Dergisi, 21(2), 32-47. https://doi.org/10.33689/spormetre.1196042

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