Evaluation Of Possible Influencing Factors On The Level Of Online Shopping Addiction And Its Relationship With The Level Of Self-Esteem In A University's Students

Mustafa Tözün; Büşra Emir; Bilge Çamlık; Alaettin Ünsal

Research Article

Evaluation Of Possible Influencing Factors On The Level Of Online Shopping Addiction And Its Relationship With The Level Of Self-Esteem In A University's Students

Year 2023, Volume: 3 Issue: 2, 26 - 38, 30.09.2023

Mustafa Tözün Büşra Emir Bilge Çamlık Alaettin Ünsal

Abstract

Objective: The aim of this research is to assess the possible influencing factors on the level of online shopping addiction (OSA) in university students and its relationship with the level of self-esteem. Methods: This study is cross-sectional and designed as an online survey and scale application. The study group consisted of 202 university students. The level of OSA was evaluated with the Online Shopping Addiction Scale (OSAS). Rosenberg Self-Esteem Scale (RSES) was used for determining the level of self-esteem. Statistical analyses were conducted using the Mann-Whitney U test, Kruskal Wallis test, and Spearman Correlation test. Results: At the end of this study, the OSAS in the study group was found to be moderate (Median: 38.00). Especially being a woman, having a female-dominated circle of friends at school, shopping for oneself, spending most of her pocket money on online shopping, and a high frequency of shopping were found to be associated with OSA (For each one p<0.05). No correlation was between the OSAS score and RSES score (p>0.05). Conclusion: The OSAS in the study group was found to be moderate.

Keywords

Online Shopping, Addiction, University, Student

Project Number

Yok

References

Ali, B. J. (2020). Impact of COVID-19 on consumer buying behavior toward online shopping in Iraq. Economic Studies Journal, 18(42), 267–280. Available at SSRN: https://ssrn.com/abstract=3729323
Andreassen, C. S., Griffiths, M. D., Pallesen, S., Bilder, R. M., Torsheim, T., & Aboujaoude, E. (2015). The Bergen Shopping Addiction Scale: Reliability and validity of a brief screening test. Frontiers in psychology, 6, 1374. https://doi.org/10.3389/fpsyg.2015.01374
Angres, D. H., & Bettinardi–Angres, K. (2008). The disease of addiction: Origins, treatment, and recovery. Disease-a-month, 54(10), 696-721. doi:10.1016/j.disamonth.2008.07.002
Aslan, M. (2023) Effect of Self-Esteem and Credit Card Misuse on Online Shopping Addiction. Journal of Dependence, 24(1), 1-11. Doi: 10.51982/bagimli.1102018
Cojocariu, R., Nechita, P., & Moraru, C. (2021). Shopping addiction—a real challenge during the pandemic. Archiv Euromedica, 52-54. http://dx.doi.org/10.35630/2199-885X/2021/11/5.14
Çuhadaroğlu, F. (1986). Adolesanlarda benlik saygısı. Uzmanlık Tezi, Hacettepe Üniversitesi Tıp Fakültesi Psikiyatri Anabilim Dalı, Ankara.
Doğan Keskin, A., & Günüç, S. (2017). Testing models regarding online shopping addiction. Addicta: The Turkish Journal on Addictions, 4, 221–242. http://dx.doi.org/10.15805/addicta.2017.4.2.0010
Dolega, L., Rowe, F., & Branagan, E. (2021). Going digital? The impact of social media marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60, 102501. https://doi.org/10.1016/j.jretconser.2021.102501
Duroy, D., Gorse, P., & Lejoyeux, M. (2014). Characteristics of online compulsive buying in Parisian students. Addictive behaviors, 39(12), 1827-1830. https://doi.org/10.1016/j.addbeh.2014.07.028
Fan, X., Chai, Z., Deng, N., & Dong, X. (2020). Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective. Journal of Retailing and Consumer Services, 53, 101986. https://doi.org/10.1016/j.jretconser.2019.101986
Gori, A., Topino, E., & Casale, S. (2022). Assessment of online compulsive buying: Psychometric properties of the Italian Compulsive Online Shopping Scale (COSS). Addictive Behaviors, 129, 107274. https://doi.org/10.1016/j.addbeh.2022.107274
Günüç, S., & Keskin, A. D. (2016). Online shopping addiction: Symptoms, causes and effects. Addicta: The Turkish Journal on Addictions, 3(3), 353-364. DOI 10.15805/addicta.2016.3.0104
Jadhav, V., & Khanna, M. (2016). Factors Influencing Online Buying Behavior of College Students: A Qualitative Analysis. The Qualitative Report, 21(1), 1-15. Retrieved from http://nsuworks.nova.edu/tqr/vol21/iss1/1
Jiang, Z., Zhao, X., & Li, C. (2017). Self-control predicts attentional bias assessed by online shopping-related Stroop in high online shopping addiction tendency college students. Comprehensive Psychiatry, 75, 14-21. https://doi.org/10.1016/j.comppsych .2017.02.007
Jusoh, Z. M., & Ling, G. H. (2012). Factors influencing consumers’ attitude towards e-commerce purchases through online shopping. International Journal of Humanities and Social Science, 2(4), 223-230.
Kardefelt‐Winther, D., Heeren, A., Schimmenti, A., Van Rooij, A., Maurage, P., Carras, M., et al. (2017). How can we conceptualize behavioural addiction without pathologizing common behaviours?. Addiction, 112(10), 1709-1715. https://doi.org/10.1111/add.13763
Kim, Y. K. (2002). Consumer value: an application to mall and Internet shopping. International Journal of Retail & Distribution Management, 30(12), 595-602. https://doi.org/10.1108/09590550210453075
Kim, J. H., & Kim, M. (2019). Online shopping motivations and product preferences between the US and Korea: A conjoint analysis. Journal of Business Research, 103, 506-514. doi: 10.1016/j.jbusres.2019.03.009
Kirezli, Ö., & Arslan, F. M. (2019). Analyzing motivational determinants of shopping addiction tendency. Ege Academic Review, 19(1), 61-74. https://doi.org/10.21121/eab.2019148775
Koch, J., Frommeyer, B., & Schewe, G. (2020). Online shopping motives during the COVID-19 pandemic—lessons from the crisis. Sustainability, 12(24), 10247. https://doi.org/10.3390/su122410247
Kuss, D. J., & Griffiths, M. D. (2011). Online social networking and addiction—a review of the psychological literature. International journal of environmental research and public health, 8(9), 3528-3552. https://doi.org/10.3390/ijerph8093528
Leblebicioğlu, B., & Türkyilmaz, C. A. (2022). Understanding the moderator role of covid-19 pandemic anxiety on the relationship between internet addiction and online shopping addiction. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, 44(1), 104-118. https://doi.org/10.14780/muiibd.1135532
Leung, L., & Lee, P. S. (2005). Multiple determinants of life quality: The roles of Internet activities, use of new media, social support, and leisure activities. Telematics and Informatics, 22(3), 161-180. https://doi.org/10.1016/j.tele.2004.04.003
Lissitsa, S., & Kol, O. (2016). Generation X vs. Generation Y–A decade of online shopping. Journal of retailing and consumer services, 31, 304-312. https://doi.org/10.1016/j.jretconser.2016.04.015
Niedermoser, D. W., Petitjean, S., Schweinfurth, N., Wirz, L., Ankli, V., Schilling, H. et al. (2021). Shopping addiction: A brief review. Practice Innovations, 6(3), 199. https://doi.org/10.1037/pri0000152
Rakesh, S., & Khare, A. (2012). Impact of promotions and value consciousness in online shopping behaviour in India. Journal of Database Marketing & Customer Strategy Management, 19, 311-320. https://doi.org/10.1057/dbm.2012.30
Rose, S., & Dhandayudham, A. (2014). Towards an understanding of Internet-based problem shopping behaviour: The concept of online shopping addiction and its proposed predictors. Journal of behavioral addictions, 3(2), 83-89. DOI: 10.1556/JBA.3.2014.003
Rosenberg M. (2015). The Measurement of Self-Esteem. Society and the adolescent self-image: Princeton University Press; p.16-36.
Satuf, C., Monteiro, S., Pereira, H., Esgalhado, G., Marina Afonso, R., & Loureiro, M. (2018). The protective effect of job satisfaction in health, happiness, well-being and self-esteem. International journal of occupational safety and ergonomics, 24(2), 181-189.
Sohn, S. H., & Choi, Y. J. (2014). Phases of shopping addiction evidenced by experiences of compulsive buyers. International Journal of Mental Health and Addiction, 12, 243-254. https://doi.org/10.1007/s11469-013-9449-y
Suresh, A. S., & Biswas, A. (2020). A study of factors of internet addiction and its impact on online compulsive buying behaviour: Indian millennial perspective. Global business review, 21(6), 1448-1465. DOI: 10.1177/0972150919857011
Wang, Q., Kou, Z., Du, Y., Wang, K., & Xu, Y. (2022). Academic Procrastination and negative emotions among adolescents during the COVID-19 pandemic: the Mediating and buffering effects of online-shopping addiction. Frontiers in Psychology, 12, 6340. https://doi.org/10.3389/fpsyg.2021.789505
Wu, WY., Quyen, P.T.P. & Rivas, A.A.A. (2017). How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience. Inf Syst E-Bus Manage 15, 689–715. https://doi.org/10.1007/s10257-016-0323-x
Yilmaz, T., İkiz, G., & Avci, F. M. (2022). Psychometric Properties of Turkish Online Shopping Addiction Scale. Bağımlılık Dergisi, 23(2), 205-215. DOI: 10.51982/bagimli.985782
Yurchisin, J., & Johnson, K. K. (2004). Compulsive buying behavior and its relationship to perceived social status associated with buying, materialism, self‐esteem, and apparel‐product involvement. Family and Consumer Sciences Research Journal, 32(3), 291-314. https://doi.org/10.1177/1077727X03261178
Zhao, H., Tian, W., & Xin, T. (2017). The development and validation of the online shopping addiction scale. Frontiers in psychology, 8, 735, 1-9. https://doi.org/10.3389/ fpsyg.2017.00735

Bir Üniversitenin Öğrencilerinde Çevrimiçi Alışveriş Bağımlılığı Düzeyini Etkileyebilecek Olası Faktörlerin ve Bunun Benlik Saygısı Düzeyiyle İlişkisinin Değerlendirilmesi

Year 2023, Volume: 3 Issue: 2, 26 - 38, 30.09.2023

Mustafa Tözün Büşra Emir Bilge Çamlık Alaettin Ünsal

Abstract

Amaç: Bu araştırmanın amacı, üniversite öğrencilerinde çevrimiçi alışveriş bağımlılık düzeyi üzerinde etkili olabilecek faktörleri ve bunun benlik saygısı düzeyi ile ilişkisini değerlendirmektir. Yöntem: Bu çalışma kesitsel olup çevrimiçi anket ve ölçek uygulaması olarak tasarlanmıştır. Çalışma grubu 202 üniversite öğrencisinden oluşmaktadır. Çevrimiçi Alışveriş Bağımlılığı Ölçeği (ÇABÖ) kullanılarak çevrimiçi alışveriş bağımlılık düzeyi değerlendirilmektedir. Benlik saygısı düzeyini değerlendirmek için Rosenberg Benlik Saygısı Ölçeği (RBSÖ) kullanılmıştır. İstatistiksel analizler Mann-Whitney U testi, Kruskal Wallis testi ve Spearman Korelasyon testi kullanılarak yapıldı. Bulgular: Bu çalışma sonunda çalışma grubunun çevrimiçi alışveriş skoru orta düzeyde bulunmuştur (Medyan: 38.00). Özellikle kadın olmak, okulda kadın ağırlıklı bir arkadaş çevresine sahip olmak, kendisi için alışveriş yapmak, harçlığının çoğunu internetten alışverişe harcamak ve alışveriş sıklığının fazla olması internetten alışveriş bağımlılığı ile ilişkili bulunmuştur (Her biri için p <0,05). ÇABÖ skoru ile RBSÖ skoru arasında korelasyon saptanamadı (p>0,05). Sonuç: Online alışveriş bağımlılığı puanı orta düzeyde bulunmuştur.

Keywords

Çevrimiçi Alışveriş, Bağımlılık, Üniversite, Öğrenci

Supporting Institution

Yok

Project Number

Yok

Thanks

Yok

References

Ali, B. J. (2020). Impact of COVID-19 on consumer buying behavior toward online shopping in Iraq. Economic Studies Journal, 18(42), 267–280. Available at SSRN: https://ssrn.com/abstract=3729323
Andreassen, C. S., Griffiths, M. D., Pallesen, S., Bilder, R. M., Torsheim, T., & Aboujaoude, E. (2015). The Bergen Shopping Addiction Scale: Reliability and validity of a brief screening test. Frontiers in psychology, 6, 1374. https://doi.org/10.3389/fpsyg.2015.01374
Angres, D. H., & Bettinardi–Angres, K. (2008). The disease of addiction: Origins, treatment, and recovery. Disease-a-month, 54(10), 696-721. doi:10.1016/j.disamonth.2008.07.002
Aslan, M. (2023) Effect of Self-Esteem and Credit Card Misuse on Online Shopping Addiction. Journal of Dependence, 24(1), 1-11. Doi: 10.51982/bagimli.1102018
Cojocariu, R., Nechita, P., & Moraru, C. (2021). Shopping addiction—a real challenge during the pandemic. Archiv Euromedica, 52-54. http://dx.doi.org/10.35630/2199-885X/2021/11/5.14
Çuhadaroğlu, F. (1986). Adolesanlarda benlik saygısı. Uzmanlık Tezi, Hacettepe Üniversitesi Tıp Fakültesi Psikiyatri Anabilim Dalı, Ankara.
Doğan Keskin, A., & Günüç, S. (2017). Testing models regarding online shopping addiction. Addicta: The Turkish Journal on Addictions, 4, 221–242. http://dx.doi.org/10.15805/addicta.2017.4.2.0010
Dolega, L., Rowe, F., & Branagan, E. (2021). Going digital? The impact of social media marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60, 102501. https://doi.org/10.1016/j.jretconser.2021.102501
Duroy, D., Gorse, P., & Lejoyeux, M. (2014). Characteristics of online compulsive buying in Parisian students. Addictive behaviors, 39(12), 1827-1830. https://doi.org/10.1016/j.addbeh.2014.07.028
Fan, X., Chai, Z., Deng, N., & Dong, X. (2020). Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective. Journal of Retailing and Consumer Services, 53, 101986. https://doi.org/10.1016/j.jretconser.2019.101986
Gori, A., Topino, E., & Casale, S. (2022). Assessment of online compulsive buying: Psychometric properties of the Italian Compulsive Online Shopping Scale (COSS). Addictive Behaviors, 129, 107274. https://doi.org/10.1016/j.addbeh.2022.107274
Günüç, S., & Keskin, A. D. (2016). Online shopping addiction: Symptoms, causes and effects. Addicta: The Turkish Journal on Addictions, 3(3), 353-364. DOI 10.15805/addicta.2016.3.0104
Jadhav, V., & Khanna, M. (2016). Factors Influencing Online Buying Behavior of College Students: A Qualitative Analysis. The Qualitative Report, 21(1), 1-15. Retrieved from http://nsuworks.nova.edu/tqr/vol21/iss1/1
Jiang, Z., Zhao, X., & Li, C. (2017). Self-control predicts attentional bias assessed by online shopping-related Stroop in high online shopping addiction tendency college students. Comprehensive Psychiatry, 75, 14-21. https://doi.org/10.1016/j.comppsych .2017.02.007
Jusoh, Z. M., & Ling, G. H. (2012). Factors influencing consumers’ attitude towards e-commerce purchases through online shopping. International Journal of Humanities and Social Science, 2(4), 223-230.
Kardefelt‐Winther, D., Heeren, A., Schimmenti, A., Van Rooij, A., Maurage, P., Carras, M., et al. (2017). How can we conceptualize behavioural addiction without pathologizing common behaviours?. Addiction, 112(10), 1709-1715. https://doi.org/10.1111/add.13763
Kim, Y. K. (2002). Consumer value: an application to mall and Internet shopping. International Journal of Retail & Distribution Management, 30(12), 595-602. https://doi.org/10.1108/09590550210453075
Kim, J. H., & Kim, M. (2019). Online shopping motivations and product preferences between the US and Korea: A conjoint analysis. Journal of Business Research, 103, 506-514. doi: 10.1016/j.jbusres.2019.03.009
Kirezli, Ö., & Arslan, F. M. (2019). Analyzing motivational determinants of shopping addiction tendency. Ege Academic Review, 19(1), 61-74. https://doi.org/10.21121/eab.2019148775
Koch, J., Frommeyer, B., & Schewe, G. (2020). Online shopping motives during the COVID-19 pandemic—lessons from the crisis. Sustainability, 12(24), 10247. https://doi.org/10.3390/su122410247
Kuss, D. J., & Griffiths, M. D. (2011). Online social networking and addiction—a review of the psychological literature. International journal of environmental research and public health, 8(9), 3528-3552. https://doi.org/10.3390/ijerph8093528
Leblebicioğlu, B., & Türkyilmaz, C. A. (2022). Understanding the moderator role of covid-19 pandemic anxiety on the relationship between internet addiction and online shopping addiction. Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, 44(1), 104-118. https://doi.org/10.14780/muiibd.1135532
Leung, L., & Lee, P. S. (2005). Multiple determinants of life quality: The roles of Internet activities, use of new media, social support, and leisure activities. Telematics and Informatics, 22(3), 161-180. https://doi.org/10.1016/j.tele.2004.04.003
Lissitsa, S., & Kol, O. (2016). Generation X vs. Generation Y–A decade of online shopping. Journal of retailing and consumer services, 31, 304-312. https://doi.org/10.1016/j.jretconser.2016.04.015
Niedermoser, D. W., Petitjean, S., Schweinfurth, N., Wirz, L., Ankli, V., Schilling, H. et al. (2021). Shopping addiction: A brief review. Practice Innovations, 6(3), 199. https://doi.org/10.1037/pri0000152
Rakesh, S., & Khare, A. (2012). Impact of promotions and value consciousness in online shopping behaviour in India. Journal of Database Marketing & Customer Strategy Management, 19, 311-320. https://doi.org/10.1057/dbm.2012.30
Rose, S., & Dhandayudham, A. (2014). Towards an understanding of Internet-based problem shopping behaviour: The concept of online shopping addiction and its proposed predictors. Journal of behavioral addictions, 3(2), 83-89. DOI: 10.1556/JBA.3.2014.003
Rosenberg M. (2015). The Measurement of Self-Esteem. Society and the adolescent self-image: Princeton University Press; p.16-36.
Satuf, C., Monteiro, S., Pereira, H., Esgalhado, G., Marina Afonso, R., & Loureiro, M. (2018). The protective effect of job satisfaction in health, happiness, well-being and self-esteem. International journal of occupational safety and ergonomics, 24(2), 181-189.
Sohn, S. H., & Choi, Y. J. (2014). Phases of shopping addiction evidenced by experiences of compulsive buyers. International Journal of Mental Health and Addiction, 12, 243-254. https://doi.org/10.1007/s11469-013-9449-y
Suresh, A. S., & Biswas, A. (2020). A study of factors of internet addiction and its impact on online compulsive buying behaviour: Indian millennial perspective. Global business review, 21(6), 1448-1465. DOI: 10.1177/0972150919857011
Wang, Q., Kou, Z., Du, Y., Wang, K., & Xu, Y. (2022). Academic Procrastination and negative emotions among adolescents during the COVID-19 pandemic: the Mediating and buffering effects of online-shopping addiction. Frontiers in Psychology, 12, 6340. https://doi.org/10.3389/fpsyg.2021.789505
Wu, WY., Quyen, P.T.P. & Rivas, A.A.A. (2017). How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience. Inf Syst E-Bus Manage 15, 689–715. https://doi.org/10.1007/s10257-016-0323-x
Yilmaz, T., İkiz, G., & Avci, F. M. (2022). Psychometric Properties of Turkish Online Shopping Addiction Scale. Bağımlılık Dergisi, 23(2), 205-215. DOI: 10.51982/bagimli.985782
Yurchisin, J., & Johnson, K. K. (2004). Compulsive buying behavior and its relationship to perceived social status associated with buying, materialism, self‐esteem, and apparel‐product involvement. Family and Consumer Sciences Research Journal, 32(3), 291-314. https://doi.org/10.1177/1077727X03261178
Zhao, H., Tian, W., & Xin, T. (2017). The development and validation of the online shopping addiction scale. Frontiers in psychology, 8, 735, 1-9. https://doi.org/10.3389/ fpsyg.2017.00735

There are 36 citations in total.

Details

Primary Language	English
Subjects	Social Determinants of Health
Journal Section	Research Articles
Authors	Mustafa Tözün 0000-0002-7557-432X Büşra Emir 0000-0003-4694-1319 Bilge Çamlık 0000-0002-5405-435X Alaettin Ünsal 0000-0001-8353-1605
Project Number	Yok
Publication Date	September 30, 2023
Submission Date	June 9, 2023
Published in Issue	Year 2023 Volume: 3 Issue: 2

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APA	Tözün, M., Emir, B., Çamlık, B., Ünsal, A. (2023). Evaluation Of Possible Influencing Factors On The Level Of Online Shopping Addiction And Its Relationship With The Level Of Self-Esteem In A University’s Students. Sosyal Sağlık Dergisi, 3(2), 26-38.

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