Research Article
Year 2017,
Volume: 3 Issue: 2, 33 - 37, 15.12.2017
Abstract
Offering a desirable tourist experience is significant for destinations’ success. Although tourist experiences have been analysed in different settings, there is still scant research on which experiential characteristics make a superior destination. This study compares superior and inferior destinations based on 20 experiential attributes. 500 respondents were requested to rate these attributes based on their best and worst destination experiences. Paired sample t-test results revealed that all attributes were rated significantly higher for superior destinations. Yet, the range of means suggests that some destination attributes might be considered more powerful than others in describing the experience continuum. Various suggestions for DMOs and stakeholders were discussed.
Keywords
Tourist Experience Destination Management Destination Benchmarking Destination Competitiveness
References
- Agapito, D., Mendes, J., & Valle, P. (2013). Exploring the conceptualization of the sensory dimension of tourist experiences. Journal of Destination Marketing & Management, 2(2), 62-73.
- Arnould, E. J., & Price, L. L. (1993). River magic: Extraordinary experience and the extended service encounter. Journal of Consumer Research, 20(1), 24-45.
- Cetin, G., & Walls, A. (2016). Understanding the customer experiences from the perspective of guests and hotel managers: Empirical findings from luxury hotels in Istanbul, Turkey. Journal of Hospitality Marketing & Management, 25(4), 395-424.
- Cetin, G., & Bilgihan, A. (2016). Components of cultural tourists’ experiences in destinations. Current Issues in Tourism, 19(2), 137-154.
- Crouch, G. I., & Ritchie, J. B. (2005). Application of the analytic hierarchy process to tourism choice and decision making: A review and illustration applied to destination competitiveness. Tourism Analysis, 10(1), 17-25.
- Gunn, C.A. (1988). Tourism Planning. New York: Taylor and Francis Haywood, K. M., & Muller, T. E. (1988). The urban tourist experience: evaluating satisfaction. Hospitality Education and Research Journal, 12(2), 453-459.
- Hidalgo, M. C., & Hernandez, B. (2001). Place attachment: Conceptual and empirical questions. Journal of Environmental Psychology, 21(3), 273-281.
- Huang, S., & Hsu, C. H. (2009). Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention. Journal of Travel Research, 48(1), 29-44.
- Kim, J. H. (2010). Determining the factors affecting the memorable nature of travel experiences. Journal of Travel & Tourism Marketing, 27(8), 780-796.
- Kim, J. H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism management, 44, 34-45.
- Kastenholz, E., Carneiro, M. J., & Eusébio, C. (2015). Diverse socializing patterns in rural tourist experiences–a segmentation analysis. Current Issues in Tourism, 1-21.
- Lugosi, P., & Walls, A. R. (2013). Researching destination experiences: Themes, perspectives and challenges. Journal of Destination Marketing and Management, 2(2), 51-58.
- Mill, R. C., & Morrison, A. M. (1985). The tourist system. Englewood Cliffs, NJ: Prentice Hall. Ozdemir, B., Aksu, A., Ehtiyar, R., Çizel,
- B., Çizel, R. B., & İçigen, E. T. (2012). Relationships among tourist profile, satisfaction and destination loyalty: Examining empirical evidences in Antalya region of Turkey. Journal of Hospitality Marketing & Management, 21(5), 506-540.
- Quan, S., & Wang, N. (2004). Towards a structural model of the tourist experience: An illustration from food experiences in tourism. Tourism Management, 25(3), 297-305.
- Ritchie, J. R., & Hudson, S. (2009). Understanding and meeting the challenges of consumer/tourist experience research. International Journal of Tourism Research, 11(2), 111-126.
Year 2017,
Volume: 3 Issue: 2, 33 - 37, 15.12.2017
Abstract
References
- Agapito, D., Mendes, J., & Valle, P. (2013). Exploring the conceptualization of the sensory dimension of tourist experiences. Journal of Destination Marketing & Management, 2(2), 62-73.
- Arnould, E. J., & Price, L. L. (1993). River magic: Extraordinary experience and the extended service encounter. Journal of Consumer Research, 20(1), 24-45.
- Cetin, G., & Walls, A. (2016). Understanding the customer experiences from the perspective of guests and hotel managers: Empirical findings from luxury hotels in Istanbul, Turkey. Journal of Hospitality Marketing & Management, 25(4), 395-424.
- Cetin, G., & Bilgihan, A. (2016). Components of cultural tourists’ experiences in destinations. Current Issues in Tourism, 19(2), 137-154.
- Crouch, G. I., & Ritchie, J. B. (2005). Application of the analytic hierarchy process to tourism choice and decision making: A review and illustration applied to destination competitiveness. Tourism Analysis, 10(1), 17-25.
- Gunn, C.A. (1988). Tourism Planning. New York: Taylor and Francis Haywood, K. M., & Muller, T. E. (1988). The urban tourist experience: evaluating satisfaction. Hospitality Education and Research Journal, 12(2), 453-459.
- Hidalgo, M. C., & Hernandez, B. (2001). Place attachment: Conceptual and empirical questions. Journal of Environmental Psychology, 21(3), 273-281.
- Huang, S., & Hsu, C. H. (2009). Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention. Journal of Travel Research, 48(1), 29-44.
- Kim, J. H. (2010). Determining the factors affecting the memorable nature of travel experiences. Journal of Travel & Tourism Marketing, 27(8), 780-796.
- Kim, J. H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism management, 44, 34-45.
- Kastenholz, E., Carneiro, M. J., & Eusébio, C. (2015). Diverse socializing patterns in rural tourist experiences–a segmentation analysis. Current Issues in Tourism, 1-21.
- Lugosi, P., & Walls, A. R. (2013). Researching destination experiences: Themes, perspectives and challenges. Journal of Destination Marketing and Management, 2(2), 51-58.
- Mill, R. C., & Morrison, A. M. (1985). The tourist system. Englewood Cliffs, NJ: Prentice Hall. Ozdemir, B., Aksu, A., Ehtiyar, R., Çizel,
- B., Çizel, R. B., & İçigen, E. T. (2012). Relationships among tourist profile, satisfaction and destination loyalty: Examining empirical evidences in Antalya region of Turkey. Journal of Hospitality Marketing & Management, 21(5), 506-540.
- Quan, S., & Wang, N. (2004). Towards a structural model of the tourist experience: An illustration from food experiences in tourism. Tourism Management, 25(3), 297-305.
- Ritchie, J. R., & Hudson, S. (2009). Understanding and meeting the challenges of consumer/tourist experience research. International Journal of Tourism Research, 11(2), 111-126.
There are 16 citations in total.
Details
| Primary Language | English |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | December 15, 2017 |
| Submission Date | November 28, 2017 |
| Published in Issue | Year 2017 Volume: 3 Issue: 2 |
